
Embodying the rags-to-riches rap dream, Jay-Z pulled himself up by his
bootstraps as a youth to eventually become the reigning rapper of New York City
and, in turn, a major-label executive following his short-lived retirement from
music-making. In the wake of his 1996 debut, Reasonable Doubt, Jay-Z's albums
sold millions upon millions with each release, and his endless parade of hits
made him omnipresent on urban radio and video television. He retained a strongly
devoted fan base and challenged whatever rivals attempted to oust him from atop
the rap game, sparing most memorably with Nas. Jay-Z and his Roc-a-Fella
associates greatly influenced the industry and established many of the trends
that pervaded during the late '90s and early 2000s. He consistently worked with
the hottest producers of the day (Clark Kent, DJ Premier, Teddy Riley,
Trackmasters, Erick Sermon, Timbaland, Swizz Beatz), and if they weren't hot at
the time, they likely would be afterward (the Neptunes, Kanye West, Just Blaze,
9th Wonder). He similarly collaborated with the hottest rappers in the industry,
everyone from East Coast contemporaries like the Notorious B.I.G. ("Brooklyn's
Finest") and DMX ("Cash, Money, Hoes"), to the best rappers from the South (Ludacris,
Missy Elliott) and the West Coast (Snoop Dogg, Too Short). After his
self-declared retirement from rapping in 2003, he assumed the presidency of the
seminal rap label Def Jam and, as an industry executive, embarked on another
phase in his illustrious career.
Born and raised in the rough Marcy Projects of Brooklyn, NY, Jay-Z underwent
some tough times after his father left his mother before the young rapper was
even a teen. Without a man in the house, he became a self-supportive youth,
turning to the streets, where he soon made a name for himself as a fledging
rapper. Known as "Jazzy" in his neighborhood, he soon shortened his nickname to
Jay-Z and did all he could to break into the rap game. As he vividly discusses
in his lyrics, Jay-Z also became a street hustler around this time, doing what
needed to be done to make money. For a while, he ran around with Jaz-O, aka Big
Jaz, a small-time New York rapper with a record deal but few sales. From Jaz he
learned how to navigate through the rap industry and what moves to make. He also
participated in the group Original Flavor for a short time. Jay-Z subsequently
decided to make an untraditional decision and start his own label rather than
sign with an established label like Jaz had done. Together with friends Damon
Dash and Kareem "Biggs" Burke, he created Roc-a-Fella Records, a risky strategy
for cutting out the middleman and making money for himself. Once he found a
reputable distributor, Priority Records (and then later Def Jam), Jay-Z finally
had everything in place, including a debut album, Reasonable Doubt (1996).
Though Reasonable Doubt only reached number 23 on Billboard's album chart,
Jay-Z's debut eventually became recognized as an undisputed classic among fans,
many of whom consider it his crowning achievement. Led by the hit single "Ain't
No Nigga," a duet featuring Foxy Brown, Reasonable Doubt slowly spread through
New York; some listeners were drawn in because of big names like DJ Premier and
the Notorious B.I.G., others by the gangsta motifs very much in style at the
time, still others by Jay-Z himself. By the end of its steady run, Reasonable
Doubt generated three more charting singles -- "Can't Knock the Hustle," which
featured Mary J. Blige on the hook; "Dead Presidents," which featured a
prominent sample of "The World Is Yours," a 1994 hit by Nas; and "Feelin' It" --
and set the stage for Jay-Z's follow-up, In My Lifetime, Vol. 1 (1997).
Peaking at number three on the Billboard album chart, In My Lifetime sold much
more strongly than its predecessor. The album boasted pop-crossover producers
such as Puff Daddy and Teddy Riley, and singles such as "Sunshine" and "The City
Is Mine" indeed showcased a newfound embrace of pop crossover. Yet there were
still plenty of hard-hitting songs such as "Streets Is Watching" and "Rap
Game/Crack Game" to lace In My Lifetime with gangsta rap as well as pop
crossover. Jay-Z's next album, Vol. 2: Hard Knock Life (1998), released a year
after In My Lifetime, was laden with hit singles: "Can I Get A..." and "Hard
Knock Life (Ghetto Anthem)" broke the Top 20 of the Billboard Hot 100, while
"Cash, Money, Hoes" and "Nigga What, Nigga Who" also charted. Vol. 2: Hard Knock
Life ended up winning a Grammy for Best Rap Album.
Like clockwork, Jay-Z returned a year later with another album, Vol. 3: Life and
Times of S. Carter (1999), which topped the Billboard 200 and spawned two hits:
"Big Pimpin'" and "Do It Again (Put Ya Hands Up)." The album was Jay-Z's most
collaborative to date, featuring ten guest vocalists and a roll call of
in-demand producers such as Dr. Dre and Timbaland. Jay-Z then scaled back a bit
for Dynasty Roc la Familia (2000), his fifth album in as many years. The album
showcased Roc-a-Fella's in-house rappers: Beanie Sigel guests on seven of the 16
tracks, Memphis Bleek guests on six, and both Amir and Freeway also make guest
apperances. On Dynasty Roc la Familia, Jay-Z also began working with a few new
producers: the Neptunes, Kanye West, and Just Blaze. The Neptunes-produced "I
Just Wanna Love U (Give It 2 Me)" became a particularly huge hit single this
go-round.
Jay-Z's next album, The Blueprint (2001), solidified his position atop the New
York rap scene upon its release in September. Prior to the album's release, the
rapper had caused a stir in New York following his headlining performance at Hot
97's Summer Jam 2001, where he debuted the song "Takeover." The song features a
harsh verse ridiculing Prodigy of Mobb Deep, and Jay-Z accentuated his verbal
assault (including the lines "You's a ballerina/I seen ya") by showcasing
gigantic photos of an adolescent Prodigy in a dance outfit. The version of
"Takeover" that later appeared on The Blueprint includes a third verse, this one
dissing Nas, who, in response to the Summer Jam performance, had called out
Jay-Z, "the fake king of New York," in a freestyle known as "Stillmatic." As
expected, "Takeover" ignited a sparring match with Nas, who responded with
"Ether." Jay-Z accordingly returned with a comeback, "Super Ugly," where he
rapped over the beats to Nas' "Get Ur Self a..." on the first verse and Dr.
Dre's "Bad Intentions" on the second. The back-and-forth bout created massive
publicity for both Jay-Z and Nas. In addition to "Takeover," The Blueprint also
featured "Izzo (H.O.V.A.)," one of the year's biggest hit songs, and the album
topped many year-end best-of charts.
Jay-Z capitalized on the runaway success of The Blueprint with a number of
follow-up projects. He collaborated with the Roots for the Unplugged album
(2001) and with R. Kelly for Best of Both Worlds (2002). He then went on to
record, over the course of the year, 40 or so new tracks, 25 of which appeared
on his next record, the double album The Blueprint²: The Gift & the Curse
(2002). Though billed as a sequel, The Blueprint² was considerably different
from its predecessor. Whereas the first volume had been personal, considered,
and focused, the second instead offered an unapologetically sprawling
double-disc extravaganza showcasing remarkable scope. As usual, it spawned a
stream of singles, led by his 2Pac cover "'03 Bonnie & Clyde" (featuring his
glamorous girlfriend, Beyoncé Knowles from Destiny's Child). Furthermore, Jay-Z
guested on a pair of summer 2003 hits: Beyoncé's chart-topping "Crazy in Love"
and the Neptunes' Top Five hit "Frontin'."
It was then that Jay-Z announced his imminent retirement after the release of
one more album. That LP, The Black Album (2003), was rush-released by Def Jam
and soared to the top spot in the album charts at the end of the year. As
always, it spawned a couple big hits -- "Dirt Off Your Shoulder" and "99
Problems" -- and inspired a popular mash-up bootleg, The Grey Album, by Danger
Mouse. The subsequent year (2004) was a whirlwind for the retiring Jay-Z. He
embarked on a farewell tour that was topped off by an extravagant Madison Square
Garden performance documented on the Fade to Black DVD, and he also embarked on
an ill-fated arena tour with the embattled R. Kelly that resulted in an exchange
of ugly multi-million-dollar lawsuits.
With his final album behind him and his reputation better than ever, Jay-Z
accepted an offer to assume the role of president at Def Jam Records. The
seminal rap label was struggling and needed someone to guide it through a rocky
transitional phase. Jay-Z accepted the challenge and took over the company began
by Russell Simmons and Rick Rubin roughly 20 years earlier. (As part of its deal
with Jay-Z, Def Jam's parent company, Universal, bought Roc-a-Fella, which
resulted in some bitterness among certain associates upset by the buyout.)
Considerable fanfare met the presidential inauguration, as Jay-Z became one of
the few African-American major-label executives in the business, and he also
became one of the few rappers to transition into that side of the business.
Numerous rappers owned or operated their own boutique labels, but none had ever
risen to such major-label heights. And the rapper-turned-president didn't take
his job lightly, either, at least judging by his initial year in office. Within
months of assuming his position, he fostered a string of newfound talents --
Young Jeezy, Teairra Marí, Rihanna, and Bobby Valentino, all of whom enjoyed
considerable commercial success -- and only had a few setbacks (disappointing
returns on albums by Memphis Bleek and Young Gunz).
In 2005 Jay-Z came out of retirement for the I Declare War concert in New York
City. The ambitious show featured a parade of high-profile guest stars,
including Diddy, T.I., Kanye West, and in a peacemaking move, Nas. With this
longstanding beef squashed, Jay-Z announced he was coming out of retirement for
good. He made it official when Kingdom Come hit the shelves in late 2006. Less
than a year later, Jay-Z returned with another post-retirement album, American
Gangster (2007), this one inspired by the concurrent film of the same name |