
Common (originally Common Sense) was a highly influential figure in rap's
underground during the '90s, keeping the sophisticated lyrical technique and
flowing syncopations of jazz-rap alive in an era when commercial gangsta rap was
threatening to obliterate everything in its path. His literate, intelligent,
nimbly performed rhymes and political consciousness certainly didn't fit the
fashions of the moment, but he was able to win a devoted cult audience. By the
late '90s, a substantial underground movement had set about reviving the
bohemian sensibility of alternative rap, and Common finally started to receive
wider recognition as a creative force. Not only were his albums praised by
critics, but he was able to sign with a major label that guaranteed him more
exposure than ever before.
Common was born Lonnie Rashied Lynn on the South Side of Chicago, an area not
exactly noted for its fertile hip-hop scene. Nonetheless, he honed his skills to
the point where -- performing as Common Sense -- he was able to catch his first
break, winning The Source magazine's Unsigned Hype contest. He debuted in 1992
with the single "Take It EZ," which appeared on his Combat-released debut album,
Can I Borrow a Dollar?; further singles "Breaker 1/9" and "Soul by the Pound"
helped establish his reputation in the hip-hop underground, although some
critics complained about the record's occasional misogynistic undertones. Common
Sense subsequently wound up on Ruthless Records for his 1994 follow-up,
Resurrection, which crystallized his reputation as one of the underground's best
(and wordiest) lyricists. The track "I Used to Love H.E.R." attracted
substantial notice for its clever allegory about rap's descent into commercially
exploitative sex-and-violence subject matter, and even provoked a short-lived
feud with Ice Cube. Subsequently, Common Sense was sued by a ska band of the
same name, and was forced to shorten his own moniker to Common; he also
relocated from Chicago to Brooklyn.
Bumped up to parent label Relativity, Common issued the first album under his
new name in 1997. One Day It'll All Make Sense capitalized on the fledgling
resurgence of intelligent hip-hop with several prominent guests, including
Lauryn Hill, Q-Tip, De La Soul, Erykah Badu, Cee-Lo, and the Roots' Black
Thought. The album was well received in the press, and Common raised his profile
with several notable guest spots over the next couple of years; he appeared on
Pete Rock's Soul Survivor, plus two watermark albums of the new progressive
hip-hop movement, Mos Def and Talib Kweli's Black Star and the Roots' Things
Fall Apart. Common also hooked up with indie rap kingpins Rawkus for a one-off
collaboration with Sadat X, "1-9-9-9," which appeared on the label's seminal
Soundbombing, Vol. 2 compilation.
With his name popping up in all the right places, Common landed a major-label
deal with MCA, and brought on Roots drummer ?uestlove as producer for his next
project. Like Water for Chocolate was released in early 2000 and turned into
something of a breakthrough success, attracting more attention than any Common
album to date (partly because of MCA's greater promotional resources). Guests
this time around included Macy Gray, MC Lyte, Cee-Lo, Mos Def, D'Angelo, jazz
trumpeter Roy Hargrove, and Afro-beat star Femi Kuti (on a tribute to his
legendary father Fela). Plus, the singles "The Sixth Sense" and "The Light" (the
latter of which earned a Grammy nomination for Best Rap Solo Performance) earned
considerable airplay. Following that success, Common set the stage for his next
record with an appearance on Mary J. Blige's No More Drama in early 2002. He
issued his most personal work to date with Electric Circus, a sprawling album
that polarized fans, in December of that year. Be, a much tighter album that was
produced primarily by Kanye West, followed in May 2005, netting four Grammy
nominations. Also featuring extensive assistance from West, Finding Forever came
out two years later.
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